Taylor Swift at KU


Now I just know there's more

Sign up to receive updates about all things Taylor Swift at KU.
Join the Email List

Courses (feat. Taylor Swift)

Expected Fall 2025

Multiple instructors

Undergraduate course in the KU Common Core

Kerry Marsh, director of jazz singers and commercial voices

This course explores the artistry and career of Taylor Swift. It encompasses an analysis of her approaches to songwriting, performing, and producing as well as her approaches to marketing within the music business and the broader entertainment industry.

Steve Bien-Aimé, assistant professor of journalism

When we think of power couples, we tend to think about the political, financial, and entertainment industries. However in myriad societies, sports play an outsized role in shaping all of those sectors. This course analyzes notable celebrity-athlete couples throughout history, more specifically exploring how media coverage of these relationships informs our understandings of various cultural norms in numerous societies around the world.

Misty Heggeness, associate professor of public affairs & administration, research scientist, Institute for Policy & Social Research, and co-director, Kansas Population Center

This course will focus on an area of applied economics of current interest.

Brian L. Donovan, professor of sociology

A sociological introduction to selected topics of current interest in Sociology. Check the Sociology Department website for course descriptions of current special topics course offerings.


From the Vault

Read academic and popular publications from KU authors.

Thumbnail List

  • Journal of Fandom Studies cover, with image displaying a hand in the well-known Star Trek motif, "the Vulcan salute"

    Brian L. Donovan - The Joy of Gaylor: Sexuality Identity in the Taylor Swift Fandom (Journal of Fandom Studies)

    Forthcoming

  • Image of Taylor Swift with superimposed text "The Swift Effect"

    (feat.) Misty Heggeness - The Swift Effect (Peacock TV)

  • Image of people exchanging beaded friendship bracelets

    Brian L. Donovan - Taylor Swift’s Eras Tour ripple effect goes well beyond ticket sales (MSNBC)

  • A painting of Idina Sackville by William Orpen, circa 1915.

    Misty Heggeness - Taylor Swift, Underdog Voices, and Women’s Historical Right to ‘Bolt’ (Ms. Magazine)

  • Still of Taylor Swift from the "Anti-Hero" music video

    Misty Heggeness - The Anti-Hero Economist (Medium)

  • Bar graph of education and earnings of prime age (25-54) married women in 1950 and 2023.

    Misty Heggeness - Taylor Swift Isn’t the Economic Force. It’s Her Fans (Time)

  • Side-by-side photos of Taylor Swift at the Eras Tour and Kansas City Chiefs fans.

    Misty Heggeness - Swifties vs. NFL fans: An economist explains what happens when two rabid fan bases collide (Fast Company)

  • Graphic of combined stills of Taylor Swift from the Eras Tour.

    Misty Heggeness - Despite dire predictions, one economics researcher says Taylor Swift should give us reason to hope (Fast Company)

  • Photo of fans at the Eras Tour

    Brian L. Donovan - How Taylor Swift’s Eras Tour transcended pop music: Swifties have created a shared culture that has taken on a life of its own (MSNBC)


The (re-)Recordings

Watch the six-part speaker series on the "academic lore" of Taylor Swift.

Watching from the Stands: Addressing Media Stereotypes Within the Taylor Swift-Sports Ecosystem

September 25, 2024 | Steve Bien-Aimé, assistant professor at the William Allen White School of Journalism and Mass Communications at the University of Kansas

Hits Different: Why Taylor Swift Writes Such Strong Songs

September 30, 2024 | Stephanie Burt, poet, essayist, and critic, and professor of English at Harvard University

Parasocial Affordances and the Taylor Swift Fandom

October 12, 2024 | Brian L. Donovan, professor of sociology at the University of Kansas

SWIFTYNOMICS: Women in Today's Economy

October 30, 2024 | Misty Heggeness, associate professor of public affairs and economics at the University of Kansas

What Are You Hearing?: Focused Music Analysis for Non-Musicians

November 13, 2024 | Kerry Marsh, director of jazz singers and commercial voices in the School of Music at the University of Kansas

Sexy Baby, Monster on a Hill, or Something Else?: Using the Eras Tour to Understand the Effects of Culture on Public Opinion

December 12, 2024 | Clayton Webb, associate professor of political science at the University of Kansas